Vinnie Powell Graphic Design

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Lloyds Bank – 2013 Rebrand

Lloyds TSB relaunched as two separate banks, Lloyds Bank and TSB.
The TSB rebrand, which I was also involved in, was more of a rebadging exercise really.
Once complete, we were able to take on the more challenging Lloyds Bank rebrand.

I was brought in to head up a team of four designers, which quickly grew to accommodate
the massive work flow that began to flood in. We were in constant collaboration with the
business and the other design teams on board to refine and define the brand. This was a fluid
process while rolling out massive volumes of artwork under tight deadlines. We applied the
new brand to stationery and business cards, branch literature and forms for online and POS,
ATM decals and other marketing and training material spanning the entire business of
personal, commercial, private and international banking.