Vinnie Powell Graphic Design

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Delphi – Integrated Campaign

Delphi is an industry leading supplier of quality original automotive parts and equipment, priding itself
on a reputation in excess of 100 years. Delphi produces the original equipment used by many of the world's
major vehicle manufactures, Audi, BMW, Ford, Mercedes, Peugot, Renault, Saab, Volkswagen, Volvo,
to name a few, earning them the strap line 'the parts cars are born with'.

Phase 1 of a European sales promotion based on Delphi’s sponsorship of the World Rally Championship.
Concept and design of the initial logo and identity for the dual branded Delphi/WRC promotion, 'Rally with Delphi'
which supported and combined the values and branding of both entities. Strategy and copy writing to reflect the
'Rally with Delphi' identity, balancing the notions of fast-paced, explosive excitement with the idealology of a strong
partnership. Collateral included a brochure/folder with inserts and a WRC highlights DVD, a teaser to excite and engage
Delphi’s major distributors. The design would then be applied to an online presence and further printed collateral.