Vinnie Powell Graphic Design

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Baxa – Integrated Campaign

Baxa was a leading supplier of quality pharmaceutical products and equipment and has recently been
acquired by Baxter medication delivery products. Baxa pioneered the purple 'Exacta-Med Oral Dispenser' which,
along with its purple colour, is now an industry standard for the purpose of differentiating oral liquid dispensers
from hypodermic or IV syringes, increasing the safety and precision of liquid medication delivery.

'Better use Baxa', a promotional campaign to regain market share for Baxa's Exacta-Med Oral Dispenser range
using their long established and trusted for quality reputation. The loses were to cheaper products that were clearly
not of the same quality and the focus of the campaign quickly moved toward quality, durability, dependability and
peace of mind. Print collateral included advertising, product sheets and various direct mail pieces. Retouching of
all product photography and supporting imagery was required, as well as some copy writing.