Vinnie Powell Graphic Design

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Delphi – Advetising Campaign

Delphi is an industry leading supplier of quality original automotive parts and equipment, priding itself
on a reputation in excess of 100 years. Delphi produces the original equipment used by many of the world's
major vehicle manufactures, Audi, BMW, Ford, Mercedes, Peugot, Renault, Saab, Volkswagen, Volvo,
to name a few, earning them the strap line 'the parts cars are born with'.

The brief was to come up with an advertising concept for Delphi braking products as replacement parts,
based on safety, performance and Delphi’s long standing reputation of quality original equipment. After much
scribbling, doodling and wordplay, several viable concepts were put forward. Above, the piece on the left became
the chosen route, 'We Trust Delphi…Always Have', which highlights the many manufacturers that 'trust' Delphi
for the original braking products used in their vehicles. The other two examples show two variations on
another favoured concept, based on the cold hard facts, 'FULL STOP.'